Book Wallah

Bookwallah is an organisation that works with children of trauma through a very unique method that is reading stories to those children. It not not only heals them but it even helps to look at the bright future do they dream of. The campaign is about portraying the job Bookwallah does to our audience in a very positive way.This professional campaign titled 'Fireflies of Hope' was published in Ghana, India, and Indonesia in July, 2023. It was created for the brand: Bookwallah, by ad agency: Urja Communications. This Digital and Integrated media campaign is related to the Public Interest, NGO industry and contains 8 media assets.